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The first mural in the campaign is located on a water tower in the heart of downtown Knoxville atop Knox Rail Salvage, a property owned by UT President Randy Boyd.
The water tower, overlooking Jackson Avenue just east of the Old City, is visible from I-40 and Hall of Fame Boulevard—catching the attention of every passerby and yielding an estimated 6.4 million impressions a year. The mural is approximately 15 feet wide by 30 feet high.
Boyd, a UT Knoxville alumnus and longtime University supporter, is the founder and chairman of Radio Systems Corp., a Knoxville-based business with more than 800 employees, offices in six countries and the brands PetSafe, Invisible Fence and SportDOG. He also serves as chairman of Boyd Sports and is the owner of the Tennessee Smokies, Johnson City Cardinals and Greeneville Reds.